Freida, who was rumoured to have signed a deal to endorse another brand, Estee Lauder, is thrilled to be an ambassador for L'Oreal, reports people.com,
"I'm very moved to be joining the great L'Oreal Paris family and all these personalities - a family I am now proud to be a part of, " Freida said in a statement.
Also joining 24-year-old Freida on the list is "Lost" star Evangeline Lilly.